Examining the role of competition intensity as moderator on market orientation and performance relationship in private universities
Year of publication: |
2015
|
---|---|
Authors: | Baber, Ruturaj ; Upadhyay, Yogesh |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 22.2015, 1, p. 97-113
|
Subject: | Competiton intensity | Economic performance | Market orientation | Private universities | Research performance | Student performance | Marketingmanagement | Marketing management | Hochschule | Higher education institution | Unternehmenserfolg | Firm performance | Wettbewerb | Competition | Performance-Messung | Performance measurement | Privatuniversität | Private university | Studierende | Students | Universitäre Forschung | University research |
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