Examining the role of information technology in cultivating firms' dynamic marketing capabilities
Eric T. G. Wang; Han-Fen Hu; Paul Jen-Hwa Hu
| Year of publication: |
2013
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|---|---|
| Authors: | Wang, Eric T. G. ; Hu, Han-fen ; Hu, Paul Jen-Hwa |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 50.2013, 6, p. 336-343
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| Subject: | Dynamic marketing capabilities | Dynamic capabilities | Market orientation | IT support for CRM | IT infrastructure | Dynamische Kompetenzen | Beziehungsmarketing | Relationship marketing | Marketing | Informationstechnik | Information technology | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Lernende Organisation | Learning organization | Wettbewerbsvorteil | Competitive advantage |