Examining the role of user experience with branded apps in continuance use intention
Seyed Mehdi Mirmehdi
| Year of publication: |
2021
|
|---|---|
| Authors: | Mirmehdi, Seyed Mehdi |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 13.2021, 1, p. 81-97
|
| Subject: | branded apps | user experience | hedonism | fow | escapism | challenge | learning | socialising | communitas | credibility | continuance use intention | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mobile Anwendung | Mobile application | Innovationsakzeptanz | Innovation adoption |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2021.115610 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012598025