Exchange and refund of complementary products
Yoonju Han, Sandeep R. Chandukala, Hai Che
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Han, Yoonju ; Chandukala, Sandeep R. ; Che, Hai |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 1, p. 113-125
|
| Subject: | Product return | Product exchange and refund | Umbrella branding | Nested logit | Multinomial logit | Theorie | Theory | Logit-Modell | Logit model | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Produktivität | Productivity | Markenartikel | Brand |