Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Ria Mishra, Ramendra Singh and Saravana Jaikumar
| Year of publication: |
2021
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|---|---|
| Authors: | Mishra, Ria ; Singh, Ramendra ; Jaikumar, Saravana |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 4, p. 249-269
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| Subject: | Bottom of the Pyramid (BoP) | cognitive resources | emerging markets | Executive Function (EF) | subsistence marketplace | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2021.1926035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012650596