Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Ria Mishra, Ramendra Singh and Saravana Jaikumar
| Year of publication: |
2021
|
|---|---|
| Authors: | Mishra, Ria ; Singh, Ramendra ; Jaikumar, Saravana |
| Subject: | Bottom of the Pyramid (BoP) | cognitive resources | emerging markets | Executive Function (EF) | subsistence marketplace | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2021.1926035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012650596