The 7A framework : extending the 4A framework based on exchanges in subsistence marketplaces in India and Vietnam
Tapan Sarker, Subhendu Dey, Moutusy Maity, Denni Arli, and Giang Nguyen
| Year of publication: |
2022
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|---|---|
| Authors: | Sarker, Tapan ; Dey, Subhendu ; Maity, Moutusy ; Arli, Denni ; Nguyen, Giang |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 3, p. 356-380
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| Subject: | 4A framework | 7A framework | Emerging markets | Farmers’ markets | India | Macromarketing | Market development | Subsistence marketplace | Vietnam | Indien | Viet Nam | Subsistenzwirtschaft | Subsistence economy | Schwellenländer | Emerging economies | Ambulanter Handel | Itinerant trade | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467221099818 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389044