The 7A framework : extending the 4A framework based on exchanges in subsistence marketplaces in India and Vietnam
Year of publication: |
2022
|
---|---|
Authors: | Sarker, Tapan ; Dey, Subhendu ; Maity, Moutusy ; Arli, Denni ; Nguyen, Giang |
Subject: | 4A framework | 7A framework | Emerging markets | Farmers’ markets | India | Macromarketing | Market development | Subsistence marketplace | Vietnam | Indien | Viet Nam | Subsistenzwirtschaft | Subsistence economy | Schwellenländer | Emerging economies | Ambulanter Handel | Itinerant trade | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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