Expectations for young job applicants' digital identity related to company's social media brand development strategies
Ari Happonen, Laura Manninen, Marika Hirvimäki and Alexander Nolte
| Year of publication: |
2022
|
|---|---|
| Authors: | Happonen, Ari ; Manninen, Laura ; Hirvimäki, Marika ; Nolte, Alexander |
| Published in: |
Small enterprise research. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1175-0979, ZDB-ID 2417636-9. - Vol. 29.2022, 2, p. 87-108
|
| Subject: | Brand | customer engagement | digital transformation | digitalization | expectation management | individual brand | recruitment | skill development | SME | social media | Social Web | Social web | Digitalisierung | Digitization | Markenführung | Brand management | KMU | Personalbeschaffung | Recruitment | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Qualifikation | Occupational qualification |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13215906.2021.2000482 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013357146