Experience co-creation in financial services : an empirical exploration
Frederic Ponsignon; Philipp Klaus; Roger S. Maull
| Year of publication: |
2015
|
|---|---|
| Authors: | Ponsignon, Frederic ; Klaus, Philipp ; Maull, Roger S. |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 2, p. 295-320
|
| Subject: | Management practices | Financial services | Service experience | Service design | Customer experience | Experience co-creation | Finanzdienstleistung | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsmarketing | Services marketing | Dienstleistungsmanagement | Service management | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011401343