Experience marketing : an empirical investigation

Ahmed Rageh Ismail

Year of publication:	2011
Authors:	Ismail, Ahmed Rageh
Published in:	Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 10.2011, 3, p. 167-201
Subject:	Event-Marketing \| Event marketing \| Beziehungsmarketing \| Relationship marketing \| Dienstleistungsqualität \| Service quality \| Ferienunterkunft \| Holiday accommodation \| Hotellerie \| Hotel industry \| Webanalyse \| Web analytics \| Großbritannien \| United Kingdom

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