Experience with the product does not affect the anchoring effect, but the relevance of the anchor increases it
Jozef Bavoľár
Year of publication: |
2017
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Authors: | Bavoľár, Jozef |
Published in: |
Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie. - Bratislava : Slovak Acad. Press, ISSN 2729-7470, ZDB-ID 2058973-6. - Vol. 65.2017, 3, p. 282-293
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Subject: | judgment | price | anchoring | anchor relevance | product familiarity |
Saved in:
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