Experiences with script elicitation within consumer decision making contexts
Thomas W. Leigh and Arno J. Rethans
| Year of publication: |
1982
|
|---|---|
| Authors: | Leigh, Thomas W. ; Rethans, Arno J. |
| Publisher: |
Univ. Park, Pa. : Pa. State Univ., College of Business Administration |
| Extent: | 22, 4 S. ; 4-o |
|---|---|
| Series: | Working Series in marketing research ; Nr 126 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004649264