Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Margherita Pagani & Giovanni Malacarne
| Year of publication: |
February 2017
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| Authors: | Pagani, Margherita ; Malacarne, Giovanni |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 37.2017, p. 133-148
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| Subject: | Personal Engagement | Social Interactive Engagement | Mobile location-based social networks | Experiential engagement | Privacy concern | Soziales Netzwerk | Social network | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Soziale Beziehungen | Social relations | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2016.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011658367