Experiential marketing : understanding the logic of memorable customer experiences
Clinton D. Lanier and Ronald D. Hampton
| Year of publication: |
2009
|
|---|---|
| Authors: | Lanier, Clinton D. ; Hampton, Ronald D. |
| Published in: |
Memorable customer experiences : a research anthology. - Farnham [u.a.] : Gower, ISBN 978-0-566-08868-1. - 2009, p. 9-23
|
| Subject: | Marketing | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003902694