Experiential marketing : understanding the logic of memorable customer experiences
Year of publication: |
2009
|
---|---|
Authors: | Lanier, Clinton D. ; Hampton, Ronald D. |
Published in: |
Memorable customer experiences : a research anthology. - Farnham [u.a.] : Gower, ISBN 978-0-566-08868-1. - 2009, p. 9-23
|
Subject: | Marketing | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour |
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