Experimentation and budgeting in advertising : an adaptive control approach
Dov Pekelman; Edison Tse
| Year of publication: |
1980
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|---|---|
| Authors: | Pekelman, Dov ; Tse, Edison |
| Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 28.1980, 2, p. 321-347
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| Subject: | Werbungsbetrieb |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002629044