Experimentation and Performance in Advertising : An Observational Survey of Firm Practices on Facebook
Year of publication: |
2020
|
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Authors: | Runge, Julian |
Other Persons: | Geinitz, Steven (contributor) ; Ejdemyr, Simon (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Social Web | Social web | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing | Experiment |
Extent: | 1 Online-Ressource (42 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Expert Systems with Applications, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 23, 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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