Social media advertising and marketing performance of SMEs in Ghana : moderating roles of firm size and fear of missing out
George Asamoah, Samuel Kingsford Seglah, Isaac Sewornu Coffie, Lawrence Yaw Kusi, Ebenezer Afum, Henry Kojo Bonsu-Owu
| Year of publication: |
2024
|
|---|---|
| Authors: | Asamoah, George ; Seglah, Samuel Kingsford ; Coffie, Isaac Sewornu ; Yaw Kusi, Lawrence ; Afum, Ebenezer ; Bonsu-Owu, Henry Kojo |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 15.2024, 1, p. 68-88
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| Subject: | fear of missing out | FoMO | Ghana | marketing performance | SMA | small- and medium-sized enterprise | SME | social media advertising | KMU | Social Web | Social web | Online-Marketing | Internet marketing | Betriebsgröße | Firm size | Marketingmanagement | Marketing management | Werbung | Advertising | Unternehmenserfolg | Firm performance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2024.135530 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063929