Expert online review platforms : interactions between specialization, experience, and user power
Fuad Mehraliyev, Youngjoon Choi, and Brian King
| Year of publication: |
2021
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| Authors: | Mehraliyev, Fuad ; Choi, Youngjoon ; King, Brian |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 60.2021, 2, p. 384-400
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| Subject: | CASA paradigm | experience | expert power | online review platform | sense of power | specialization | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Social Web | Social web | Experten | Experts | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287520901595 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012425314