Expert quality evaluation and price of store vs. manufacturer brands: an analysis of the Spanish mass market
José Luis Méndez; Javier Oubiña; Natalia Rubio
Year of publication: |
2008
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Authors: | Méndez, José Luis ; Oubiña, Javier ; Rubio Benito, Natalia |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 15.2008, 3, p. 144-155
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Subject: | Einzelhandel | Retail trade | Handelsmarke | Store brand | Produktqualität | Product quality | Marktanteil | Market share | Marktforschung | Market research | Westliche Staaten | Western countries |
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