Explaining buyer behavior : central concepts and philosophy of science issues
John O'Shaughnessy
| Year of publication: |
1992
|
|---|---|
| Authors: | O'Shaughnessy, John |
| Publisher: |
New York [u.a.] : Oxford Univ. Press |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Theorie | Theory | Verbraucherforschung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | 385 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-19-507108-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000847238