Explaining consumer acceptance of mobile competitions and prize draws
Year of publication: |
2011
|
---|---|
Authors: | Currás-Pérez, Rafael ; Ruiz Mafe, Carla ; Sanz Blas, Silvia |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 6.2011, 4, p. 315-332
|
Subject: | Online-Handel | Online retailing | Mobiltelefon | Mobile phone | Innovationsakzeptanz | Innovation adoption | Spanien | Spain |
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