Explaining consumer willingness to pay for country-of-origin labeling with ethnocentrism, country image, and product image : examples from China's beef market
Shijun Gao, Carola Grebitus, Karen L. DeLong
| Year of publication: |
2024
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| Authors: | Gao, Shijun ; Grebitus, Carola ; DeLong, Karen L. |
| Published in: |
Canadian journal of agricultural economics : CJAE. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1744-7976, ZDB-ID 2181887-3. - Vol. 72.2024, 2, p. 149-166
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| Subject: | China | Beef | Country-of-Origin Labeling (COOL) | International trade | Preferences | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Rindfleisch | Markenimage | Brand image | Internationales Marketing | International marketing | Ursprungsregeln | Rules of origin |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/cjag.12359 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014536362