Explaining multi-channel consumer's channel-migration intention using theory of reasoned action
| Year of publication: |
2011
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|---|---|
| Authors: | Pookulangara, Sanjukta ; Hawley, Jana ; Xiao, Ge |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 39.2011, 3 (15.3.), p. 183-203
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