Explaining the product-specificity of country-of-origin effects
| Year of publication: |
2011
|
|---|---|
| Authors: | Tseng, Ting-Hsiang ; Balabanis, George |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 28.2011, 6 (1.11.), p. 581-601
|