Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes
Jaakko Aspara; Henrikki Tikkanen; Erik Pöntiskoski and Paavo Järvensivu
| Year of publication: |
2011
|
|---|---|
| Authors: | Aspara, Jaakko ; Tikkanen, Henrikki ; Pöntiskoski, Erik ; Järvensivu, Paavo |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 4, p. 596-630
|
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Technologie | Technology | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009010607