An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework

An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework

Mitchell, Andrew Alexander, (1973)

An Examination of the relationship between benefit segmentation, multidimensional scaling and brand choice behavior

Mitchell, Andrew Alexander, (1975)

Marketing Mix Operation Rules

Mitchell, Andrew Alexander, (1975)