An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework
Andrew Alexander Mitchell
| Year of publication: |
1973
|
|---|---|
| Authors: | Mitchell, Andrew Alexander |
| Publisher: |
[S.l.] |
| Extent: | 288 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Univ. of California, Berkeley, Diss., 1973 |
| Source: |
Persistent link: https://www.econbiz.de/10004849780