Exploratory shopping : attention affects in-store exploration and unplanned purchasing
Mathias C Streicher, Zachary Estes, Oliver B Büttner
| Year of publication: |
2021
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|---|---|
| Authors: | Streicher, Mathias C ; Estes, Zachary ; Büttner, Oliver B. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2021, 1, p. 51-76
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| Subject: | shopper marketing | mindset | visual attention | in-store exploration | unplanned purchasing | impulsive buying | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einkaufsverhalten | Shopping behaviour | Verkaufsförderung | Sales promotion | Ladengestaltung | Store design | Wahrnehmung | Perception | Kaufentscheidung | Purchase decision | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucaa054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012594292