Exploring airline Companies' engagement with their passengers through social network : an investigation from their Facebook pages
Poh Theng Loo
| Year of publication: |
2020
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|---|---|
| Authors: | Poh Theng Loo |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 34.2020, p. 1-9
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| Subject: | Airline | Customer engagement | Facebook | Social media | Thematic analysis | Social Web | Social web | Fluggesellschaft | Beziehungsmarketing | Relationship marketing | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Passagierluftverkehr | Air passenger transport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2020.100657 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238185