Exploring brand attachment, its determinats and outcomes
Arnold Japutra, Yuksel Ekinici and Lyndon Simkin
| Year of publication: |
2014
|
|---|---|
| Authors: | Japutra, Arnold ; Ekinici, Yuksel ; Simkin, Lyndon |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 7, p. 616-630
|
| Subject: | brand attachment | self-congruity | experience | responsiveness | trust | attitudinal loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Vertrauen | Confidence | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010502957