Exploring channel switching in the aftermath of the Covid-19 pandemic : are shoppers all driven by the same motivations?
Year of publication: |
2023
|
---|---|
Authors: | De Canio, Francesca ; Fuentes-Blasco, Maria ; Martinelli, Elisa |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 12, p. 1656-1676
|
Subject: | Consumers' motivations | Covid-19 pandemic | Grocery shopping | Mixture regression | Online switching | Konsumentenverhalten | Consumer behaviour | Coronavirus | Online-Handel | Online retailing | Epidemie | Epidemic | Regressionsanalyse | Regression analysis | Wirkungsanalyse | Impact assessment | Motivation | Lebensmitteleinzelhandel | Food retailing |
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