Exploring co-created service value and interactions of social commerce in China : a service-dominant logic perspective
Hua Dai, Tao "Eric" Hu and Yue "Jeff" Zhang
| Year of publication: |
2019
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|---|---|
| Authors: | Dai, Hua ; Hu, Tao ; Zhang, Yue |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 32.2019, 5, p. 356-376
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| Subject: | co-creation | service value | service-dominant logic | Social commerce | social media | Social Web | Social web | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | China | Betriebliche Wertschöpfung | Value creation | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2019.1595250 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201056