Exploring community satisfaction, identification and reciprocity norm for customer value co-creation : insights from virtual brand communities
Yurong Liu, Xinxin Lu and Zhengde Xiong, Bo Wang, Zhu Yao, and Lingna Luo
| Year of publication: |
2024
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| Authors: | Liu, Yurong ; Lu, Xinxin ; Xiong, Zhengde ; Wang, Bo ; Zhu, Yao ; Luo, Lingna |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 11, p. 3155-3177
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| Subject: | Customer value co-creation | Reciprocity norm | Relationship marketing | Social exchange theory | Virtual brand communities | Beziehungsmarketing | Social Web | Social web | Kundenintegration | Customer integration | Kundenwert | Customer value | Austauschtheorie | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2024-0054 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210870