Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework
Debarun Chakraborty, Aaliyah Siddiqui, Mujahid Siddiqui, Fatmah Mohmmad H Alatawi
| Year of publication: |
2022
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|---|---|
| Authors: | Chakraborty, Debarun ; Siddiqui, Aaliyah ; Siddiqui, Mujahid ; Alatawi, Fatmah Mohmmad H. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-16
|
| Subject: | Ayurveda products | Customer belief: buying behaviour | Ethnocentrism | Product attribute | SOBC Model | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102889 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169606