Exploring consumer's brand image perceptions with collages : implications on data collection, data analysis and mixed method approaches
Marc Herz
| Year of publication: |
2010
|
|---|---|
| Authors: | Herz, Marc |
| Published in: |
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags. - Wiesbaden : Gabler, ISBN 978-3-8349-2360-8. - 2010, p. 121-143
|
| Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003968938