Exploring correlates of product launch in collaborative ventures : an empirical investigation of pharmazeutical alliances
M. Berk Talay, Steven H. Seggie, and Erin Cavusgil
| Year of publication: |
2009
|
|---|---|
| Authors: | Talay, M. Berk ; Seggie, Steven H. ; Cavusgil, Erin |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 26.2009, 4, p. 360-370
|
| Subject: | Strategische Allianz | Strategic alliance | Produktentwicklung | New product development | Unternehmenskooperation | Inter-firm cooperation | Innovation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003860392