Exploring customer reactions to offshore call centers : toward a comprehensive conceptual framework
Piyush Sharma; Rajiv Mathur and Abhinav Dhawan
| Year of publication: |
2009
|
|---|---|
| Authors: | Sharma, Piyush ; Mathur, Rajiv ; Dhawan, Abhinav |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 23.2009, 5, p. 289-300
|
| Subject: | Callcenter | Call centre | Auslandsverlagerung | Offshoring | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009525738