Exploring customer value formation : a customer dominant logic perspective
Päivi Voima; Kristina Heinonen; Tore Strandvik
| Year of publication: |
2010
|
|---|---|
| Authors: | Voima, Päivi ; Heinonen, Kristina ; Strandvik, Tore |
| Publisher: |
Helsinki : Svenska Handelshögskolan |
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
| Extent: | Online-Ressource (20 S., 250.61 KB) |
|---|---|
| Series: | Meddelanden från Svenska Handelshögskolan. - Helsingfors : [Verlag nicht ermittelbar], ISSN 0357-4598, ZDB-ID 2172605-X. - Vol. 552 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | nBibliography Systemvoraussetzungen: Acrobat Reader |
| ISBN: | 978-952-232-088-9 |
| Other identifiers: | hdl:10227/630 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003991731