The cycle of customer value : a model integrating customer and firm perspectives
Silvia Martelo-Landroguez, Carmen Barroso-Castro, Gabriel Cepeda (Management and Marketing Department, Universidad de Sevilla, Ramón y Cajal, Seville, Spain)
| Year of publication: |
March 2015
|
|---|---|
| Authors: | Martelo-Landroguez, Silvia ; Barroso-Castro, Carmen ; Cepeda, Gabriel |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 16.2015, 2, p. 467-481
|
| Subject: | value | perceived value | value creation | value appropriation | customer value | strategic management | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3846/16111699.2013.770788 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011516001