Value creation through omnichannel practices for multi-actor customers : an evolutionary view
Year of publication: |
2022
|
---|---|
Authors: | Climent, Ricardo Costa ; Haftor, Darek M. ; Chowdhury, Soumitra |
Published in: |
Journal of enterprising communities : people and places in the global economy. - Bradford : Emerald, ISSN 1750-6212, ZDB-ID 2279480-3. - Vol. 16.2022, 1, p. 93-118
|
Subject: | Business model | Channel strategy | Co-evolution | Customer | Digital technology | Value creation | Betriebliche Wertschöpfung | Geschäftsmodell | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Electronic Commerce | E-commerce | Strategisches Management | Strategic management | Digitalisierung | Digitization | Informationstechnik | Information technology | Marketingmanagement | Marketing management |
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