Do myriad e-channels always create value for customers? : a dynamic analysis of the perceived value of a digital information product during the usage phase
Rémi Mencarelli, Arnaud Rivière, Cindy Lombart
| Year of publication: |
2021
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|---|---|
| Authors: | Mencarelli, Rémi ; Rivière, Arnaud ; Lombart, Cindy |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-10
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| Subject: | Benefit | Digital information product | e-channel | Omnichannel strategy | Sacrifice | Value | Konsumentenverhalten | Consumer behaviour | Digitale Güter | Digital goods | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Marketingmanagement | Marketing management | Multikanalvertrieb | Multichannel strategy | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102674 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012665834