Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Rémi Mencarelli (Universtiy of Savoie, France), Arnaud Rivière (University of Tours, France)
| Year of publication: |
June 2015
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|---|---|
| Authors: | Mencarelli, Rémi ; Rivière, Arnaud |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 15.2015, 2, p. 201-220
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| Subject: | Business-to-business | business-to-consumer | cross-fertilization | perceived value | value management | zoom in approach | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Wertanalyse | Value analysis | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593114552581 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011494597