Exploring decision rules for sellers in business-to-consumer (B2C) internet auctions
Year of publication: |
2010
|
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Authors: | Baker, Jeff ; Song, Jaeki |
Published in: |
Transforming e-business practices and applications : emerging technologies and concepts. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-910-6. - 2010, p. 139-160
|
Subject: | Electronic Commerce | E-commerce | Internet | Auktionstheorie | Auction theory | Internet-Auktion | Online auction | Auktion | Auction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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