Exploring different responses to mimetic pressures : an institutional theory perspective on e-commerce adoption of an internationalizing retail SME
Nurgül Özbek, Sara Melén Hånell, Daniel Tolstoy and Emilia Rovira Nordman
| Year of publication: |
2024
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|---|---|
| Authors: | Özbek, Nurgül ; Hånell, Sara Melén ; Tolstoy, Daniel ; Nordman, Emilia Rovira |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 34.2024, 1, p. 14-32
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| Subject: | e-commerce | institutional pressures | international retailing | online sales | SMEs | Electronic Commerce | E-commerce | KMU | SME | Online-Handel | Online retailing | Einzelhandel | Retail trade | Institutionenökonomik | Institutional economics | Globalisierung | Globalization | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2022.2090991 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014558986