Exploring dualities of service innovation : implications for service research

Lars Witell (Department of Business Administration, Linköping University, Linköping, Sweden AND CTF, Service Research Center, Karlstad University, Karlstad, Sweden), Laurel Anderson (W. P. Carey School of Business and Research Faculty, Arizona State University, Tempe, Arizona, USA), Roderick J. Brodie (Business School, University of Auckland, Auckland, New Zealand), Maria Colurcio (Department of Law, History, Economics and Social Science, University Magna Graecia of Catanzaro, Catanzaro, Italy and Innovation Management, University of Caxias do Sul, Caxias do Sul, Brazil), Bo Edvardsson and Per Kristensson (CTF-Service Research Center, Karlstad University, Karlstad, Sweden), Line Lervik-Olsen (Department of Marketing, Norwegian Business School, Oslo, Norway), Roberta Sebastiani (Department of Management, Università Cattolica del Sacro Cuore, Milano, Italy), Tor Wallin Andreassen (Center for Service Innovation, NHH Norwegian School of Economics, Bergen, Norway)