Linking service design to value creation and service research

Tor Wallin Andreassen (Center for Service Innovation (CSI), Norwegian School of Economics, Bergen, Norway), Per Kristensson (Department of Psychology, Service Research Center, Karlstad University, Karlstad, Sweden), Line Lervik-Olsen (Norwegian Business School, Oslo, Norway AND Center for Service Innovation (CSI), Norwegian School of Economics, Bergen, Norway), A. Parasuraman (School of Business, University of Miami, Coral Gables, Florida, USA), Janet R McColl-Kennedy (UQ Business School, The University of Queensland, Brisbane, Australia), Bo Edvardsson (CTF-Service Research Center, Karlstad University, Karlstad, Sweden) and Maria Colurcio (University of Magna Graecia di Catanzaro-Italy, Catanzaro, Italy)