Exploring jealousy nexus by demystifying the role of brand passion and loyalty : a hotel service perspective
Richa Joshi, Rajan Yadav
| Year of publication: |
2020
|
|---|---|
| Authors: | Joshi, Richa ; Yadav, Rajan |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 4, p. 348-364
|
| Subject: | active engagement | brand jealousy | brand passion | brand loyalty | willingness to pay premium | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markentreue | Brand loyalty | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Emotion | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2020.114036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012534238