Exploring marketing and relationships in software SMEs : a mixed methods apporach
Sara Parry; Beata Kupiec-Teahan; Jennifer Rowley
| Year of publication: |
2012
|
|---|---|
| Authors: | Parry, Sara ; Kupiec-Teahan, Beata ; Rowley, Jennifer |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 35.2012, 1, p. 52-68
|
| Subject: | Wales | Marketing | Beziehungsmarketing | Relationship marketing | Softwareindustrie | Software industry | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009501104