Exploring must-know criteria for effective customer segmentation in online market using ahp

Elham Sekandari and Iman Aghaei

Year of publication:	2023
Authors:	Sekandari, Elham ; Aghaei, Iman
Subject:	analytic hierarchy process (AHP) \| consumer behavior \| market segmentation categories \| online shopping \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| AHP-Verfahren \| AHP approach \| Marktsegmentierung \| Market segmentation \| Zielgruppe \| Target group \| Beziehungsmarketing \| Relationship marketing \| Online-Marketing \| Internet marketing

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