Exploring price elasticity to optimize posted prices in e-commerce
Year of publication: |
2011
|
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Authors: | Funk, Burkhardt |
Published in: |
E-Business and telecommunications : 6th international joint conference, ICETE 2009, Milan, Italy, July 7 - 10, 2009 ; revised selected papers. - Berlin : Springer, ISBN 978-3-642-20076-2. - 2011, p. 71-81
|
Subject: | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Marktsegmentierung | Market segmentation | Online-Handel | Online retailing |
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