Exploring quality management practices and its pattern analysis in Indian service SMEs
Rana Basu and Prabha Bhola (Rajendra Mishra School of Engineering Entrepreneurship, Indian Institute of Technology Kharagpur)
| Year of publication: |
June 2015
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|---|---|
| Authors: | Basu, Rana ; Bhola, Prabha |
| Published in: |
Journal of enterprising culture. - Singapore [u.a.] : World Scientific Publishing, ISSN 0218-5563, ZDB-ID 2225562-X. - Vol. 23.2015, 2, p. 199-235
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| Subject: | Quality | implementation | SMEs | customer focus | India | spasmodic improvement | entrepreneurial culture | Indien | KMU | SME | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Einführung | Implementation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0218495815500077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011525537